Museum Obsessus
Time — 2022
Team — self initiated project
Type — Branding, Publiciation, Poster, Social Media
01. Background
Museum Obsessus is a self-initiated project aimed at crafting a distinctive visual identity system for a fictional museum.
Museum Obsessus, aptly named the "museum of obsession," houses a mesmerizing display of collections. Many of these items are deeply connected with various fandoms and cherished childhood memories.
As an all-ages museum, Museum Obsessus seeks to engage visitors of all backgrounds, making it an enchanting experience for families and individuals alike.
Museum Obsessus, aptly named the "museum of obsession," houses a mesmerizing display of collections. Many of these items are deeply connected with various fandoms and cherished childhood memories.
As an all-ages museum, Museum Obsessus seeks to engage visitors of all backgrounds, making it an enchanting experience for families and individuals alike.
02. Research
The initial phase of research focused on the content to be featured within the museum. This encompassed exploring Guinness World Record books, immersing in movies centered around obsession, and looking into psychological dissertations on the subject of collecting.
The next step was to identify and connect with a family-friendly target audience. The key challenge was to make this intriguing content universally appealing, ensuring it wouldn't be intimidating for visitors of all ages. Infusing elements of curiosity and wonder into the design became key.
The next step was to identify and connect with a family-friendly target audience. The key challenge was to make this intriguing content universally appealing, ensuring it wouldn't be intimidating for visitors of all ages. Infusing elements of curiosity and wonder into the design became key.
These 3 shapes are treated as interchangable units throughout the logo and the general design system
Thunder is used as a header typeface. Designed by Rajesh Rajput.
Gothic A1 is used as a body typeface. Designed by HanYang I&C Co.
03. Process
I ultimately chose a dynamic shape-based typographic logo that can change its order of shapes randomly, effectively portraying the essence of collecting in action.
To finalize the branding for the Museum, I crafted a coded poster that, when tapped on a mobile phone, generates a unique and randomized display of phones and shapes, complementing the museum's nature. You can explore and experience the code here!
To finalize the branding for the Museum, I crafted a coded poster that, when tapped on a mobile phone, generates a unique and randomized display of phones and shapes, complementing the museum's nature. You can explore and experience the code here!
04 Conclusion
The Museum Obsessus visual identity system has been crafted to seamlessly blend themes of obsession and collection into a captivating and family-friendly experience.
Through the dynamic shape-based typographic logo, the essence of collecting in action is vividly conveyed, inviting visitors of all ages to explore the world of obsessions. The coded poster, an innovation in print graphic design, adds an exciting interactive element to the museum experience. With a simple tap on a mobile phone, visitors are treated to a mesmerizing display of randomized phones and shapes, igniting their curiosity and sense of wonder.
Through the dynamic shape-based typographic logo, the essence of collecting in action is vividly conveyed, inviting visitors of all ages to explore the world of obsessions. The coded poster, an innovation in print graphic design, adds an exciting interactive element to the museum experience. With a simple tap on a mobile phone, visitors are treated to a mesmerizing display of randomized phones and shapes, igniting their curiosity and sense of wonder.
Museum Obsessus
Time — 2022
Team — self initiated project
Type — Branding, Publiciation, Poster, Social Media
01. Background
Museum Obsessus is a self-initiated project aimed at crafting a distinctive visual identity system for a fictional museum.
Museum Obsessus, aptly named the "museum of obsession," houses a mesmerizing display of collections. Many of these items are deeply connected with various fandoms and cherished childhood memories.
As an all-ages museum, Museum Obsessus seeks to engage visitors of all backgrounds, making it an enchanting experience for families and individuals alike.
Museum Obsessus, aptly named the "museum of obsession," houses a mesmerizing display of collections. Many of these items are deeply connected with various fandoms and cherished childhood memories.
As an all-ages museum, Museum Obsessus seeks to engage visitors of all backgrounds, making it an enchanting experience for families and individuals alike.
02. Research
The initial phase of research focused on the content to be featured within the museum. This encompassed exploring Guinness World Record books, immersing in movies centered around obsession, and looking into psychological dissertations on the subject of collecting.
The next step was to identify and connect with a family-friendly target audience. The key challenge was to make this intriguing content universally appealing, ensuring it wouldn't be intimidating for visitors of all ages. Infusing elements of curiosity and wonder into the design became key.
The next step was to identify and connect with a family-friendly target audience. The key challenge was to make this intriguing content universally appealing, ensuring it wouldn't be intimidating for visitors of all ages. Infusing elements of curiosity and wonder into the design became key.
These 3 shapes are treated as interchangable units throughout the logo and the general design system
Thunder is used as a header typeface. Designed by Rajesh Rajput.
Gothic A1 is used as a body typeface. Designed by HanYang I&C Co.
03. Process
I ultimately chose a dynamic shape-based typographic logo that can change its order of shapes randomly, effectively portraying the essence of collecting in action.
To finalize the branding for the Museum, I crafted a coded poster that, when tapped on a mobile phone, generates a unique and randomized display of phones and shapes, complementing the museum's nature. You can explore and experience the code here!
To finalize the branding for the Museum, I crafted a coded poster that, when tapped on a mobile phone, generates a unique and randomized display of phones and shapes, complementing the museum's nature. You can explore and experience the code here!
04 Conclusion
The Museum Obsessus visual identity system has been crafted to seamlessly blend themes of obsession and collection into a captivating and family-friendly experience.
Through the dynamic shape-based typographic logo, the essence of collecting in action is vividly conveyed, inviting visitors of all ages to explore the world of obsessions. The coded poster, an innovation in print graphic design, adds an exciting interactive element to the museum experience. With a simple tap on a mobile phone, visitors are treated to a mesmerizing display of randomized phones and shapes, igniting their curiosity and sense of wonder.
Through the dynamic shape-based typographic logo, the essence of collecting in action is vividly conveyed, inviting visitors of all ages to explore the world of obsessions. The coded poster, an innovation in print graphic design, adds an exciting interactive element to the museum experience. With a simple tap on a mobile phone, visitors are treated to a mesmerizing display of randomized phones and shapes, igniting their curiosity and sense of wonder.